Four (good) reasons you should invest in product photography

Product photography may be one of those things within your business that you grit your teeth about and dread putting a portion of your budget aside for but we can assure you, it’s worth it. Your marketing budget will mean nothing if your imagery and advertising isn’t going to be captivating in the first place. Here’s some reasons you should invest in product photography and why it should be an exciting part of your business, not the part you dread.

1) Imagery of your product is one of the first things that customers see. It helps them understand your brand and what your product is, a vital part of your brand identity! It’s important to keep up your brands social media presence to remind your customers you are there and keep them engaged with your brands, beautiful imagery paired with great captions will help with this.

2) Visual content is forty times more likely to get shared across social media than other content. Want your product to reach a bigger audience? Quality content is key. Make your audience WANT to share your content! Fun content like stop motions or videos are also more likely to get shared as it can show a different side of your product.

3) 72% of customers believe that seeing Instagram images of a product increases their chances of buying it. Quality imagery is the perfect tool to create an emotional connection to your brand and helps your customer to visualise how the product will fit into their everyday life. The rule of thumb is that the customer needs to see your product at least 7 times before they'll take action to buy that product or service. Constant, quality content not only creates an engaging audience, it helps to sell your product!

4) Beautiful imagery can help evoke feelings, dreams and ideals associated with your brand, it helps to captivate and engage your followers, allowing them to be part of your businesses adventure. A well thought out, tailored Instagram feed with imagery that flows will help bring your brand to life like nothing else, if a brand has a beautiful imagery that showcases their product and an engaged community on their Instagram/Facebook, they’re doing something right.

Are you ready to take your imagery to the next level and engage your customers?